Jamie CampbellApr 10, 2020COVID19: HOW WE RESPOND MEANS EVERYTHINGWe all need leaders in the community to stand up and provide guidance and comfort as we navigate these waters together.
Jamie CampbellMar 20, 2020COVID19: WHAT NOW? THE NEW NORMAL IS ANYTHING BUT...Shine Creative discusses video production and the new norm of working in a post-Covid19 world.
Jamie CampbellMar 13, 2020COVID 19: PRODUCTION AMID CRISIS— A MESSAGE FROM DRU + JAMIEThis morning the digital media insider Digiday reported that the Covid-19/Corona Virus has already had a serious impact on production...
Drury BynumFeb 20, 2020VIDEO: WHAT IS HERO MARKETING + WHO ARE THE REAL BRAND HEROES?It's difficult to reach people authentically without an emotional connection. How can brands create this connection? Make them the hero.
Jamie CampbellJan 7, 2020A CLEAR VISION FOR VIDEO IN 2020Let's get right to it, because the year has begun dammit and we've got zero time to waste! If the numbers mean anything, video is by far...
Drury BynumNov 22, 2019THE SECOND RULE OF (BRAND) STORYTELLINGLearn the second rule of brand storytelling and unlock the stuff that generates brand loyalty and love.
Jamie CampbellNov 14, 2019WHY WE LOVE THE LONG FORM VIDEO (AND WHY YOU SHOULD TOO)When you are sharing complex ideas and addressing challenges and needs that your audience can identify with, the long form can communicate..
Drury BynumNov 8, 2019THE FIRST RULE OF (BRAND) STORYTELLINGDoes a story exist if there’s no one listening? At bare minimum, a story requires two people. For both parties there must be an exchange...
Drury BynumOct 31, 20195 WAYS TO TURN YOUR VIDEO FOOTAGE INTO AN ECOSYSTEM OF CONTENTWe were pitching a large food client our best idea for a brand video. About 10 minutes into it, the Marketing Director interjected, “I...
Drury BynumOct 23, 2019COCKTAIL MANIFESTO: IS STORYTELLING DEAD?Shine Creative puts brands in the context of human experience through video storytelling. YES. STORYTELLING. The marketing buzzword that...
Drury BynumOct 16, 2019HOW TO MAKE YOUR CUSTOMERS SAY, “THIS BRAND REALLY GETS ME”Every brand is built from the belief that something can be done better. We all want to change the world, for better or for worse. For...
Jamie CampbellAug 7, 2018SHINE TALKS AT OUTSPIRE 2018!After eight solid years of eating, sleeping, and drinking the 'brand video/storytelling' kool-aid, we are super psyched at the...
Drury BynumMar 8, 2018MAKE EMOTIONAL MOTIVATIONS THE ‘NORTH STAR’ OF YOUR BRANDED CONTENTAs a challenge to advertising that puts products before people, brands are abandoning the coercive, interruptive format in favor of...
Drury BynumJan 29, 2018HOW BEHAVIOR UNLOCKS THE POWER OF VIDEOThis evidence of your ability to effect change in the world inspires the viewer to follow your behavior and transform their own lives. When
Drury BynumOct 30, 2017CAN WE KILL THE TALKING HEAD ALREADY? (OR: How a chance collab ignited a new style of brand video)Switchblade Lemonade writes killer bios for entrepreneurs. We recently collaborated on a project and it changed the way we make films....
Drury BynumOct 3, 2017CASE STUDY: WHISKEY BRAND PUTS NEW TWIST ON INFLUENCER MARKETINGQ. How do we spice up an 'Influencer' campaign? A. When launching something bold and new, buy-in from the first responders of your brand...
Drury BynumSep 28, 2017TURNING SMALL STORIES INTO BIG ADVENTURESLive Baltimore Case Study: How We Transformed Negative Perceptions By Finding Emotional Value In Unexpected Stories. Q: How do you tell...
Jamie CampbellSep 13, 2017CASE STUDY: R. HOUSE CHEF STORIES BRING BIG HITSThis is the story of a 'reluctant client'—a video non-believer and a transformation story of the best kind for us. Our journey as...
Drury BynumFeb 15, 2017THE HERO'S JOURNEY; A ROADMAP FOR STORYTELLING (VIDEO)The Hero's journey is a roadmap for the viewer to enter and become a participant in the story. This is why this approach is so good for
Jamie CampbellJan 24, 2017VIDEO CONTENT BY COMMITTEEOur day went from zero to shitshow in 1 minute. We needed some additional shots to accompany the interview of an exec for a very...