SHINE CREATIVE

When your stories can address these core emotional needs we all share, it's like an invitation to join the journey.

This morning the digital media insider Digiday reported that the Covid-19/Corona Virus has already had a serious impact on production...

It's difficult to reach people authentically without an emotional connection. How can brands create this connection? Make them the hero.

Let's get right to it, because the year has begun dammit and we've got zero time to waste! If the numbers mean anything, video is by far...

Learn the second rule of brand storytelling and unlock the stuff that generates brand loyalty and love.

When you are sharing complex ideas and addressing challenges and needs that your audience can identify with, the long form can communicate..

Does a story exist if there’s no one listening? At bare minimum, a story requires two people. For both parties there must be an exchange...

We were pitching a large food client our best idea for a brand video. About 10 minutes into it, the Marketing Director interjected, “I...

Shine Creative puts brands in the context of human experience through video storytelling. YES. STORYTELLING. The marketing buzzword that...

Every brand is built from the belief that something can be done better. We all want to change the world, for better or for worse. For...

After eight solid years of eating, sleeping, and drinking the 'brand video/storytelling' kool-aid, we are super psyched at the...

As a challenge to advertising that puts products before people, brands are abandoning the coercive, interruptive format in favor of...

This evidence of your ability to effect change in the world inspires the viewer to follow your behavior and transform their own lives. When

Switchblade Lemonade writes killer bios for entrepreneurs. We recently collaborated on a project and it changed the way we make films....

Q. How do we spice up an 'Influencer' campaign? A. When launching something bold and new, buy-in from the first responders of your brand...

Live Baltimore Case Study: How We Transformed Negative Perceptions By Finding Emotional Value In Unexpected Stories. Q: How do you tell...

This is the story of a 'reluctant client'—a video non-believer and a transformation story of the best kind for us.

The Hero's journey is a roadmap for the viewer to enter and become a participant in the story. This is why this approach is so good for

Our day went from zero to shitshow in 1 minute. We needed some additional shots to accompany the interview of an exec for a very...

When it comes to video, one is the loneliest number. As we were wrapping up the final details on our video project, our client remarked,...