Drury Bynum
WHY YOUR BRAND VIDEO SHOULD SOLVE A GREATER EMOTIONAL NEED
When your stories can address these core emotional needs we all share, it's like an invitation to join the journey.
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CURIOUS & PRESENT
SHINE CREATIVE MUSINGS ON STORY, EMOTION + WHY IT ALL MATTERS IN VIDEO
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Jamie Campbell
PRODUCTION AMID CRISIS— A MESSAGE FROM DRU + JAMIE
This morning the digital media insider Digiday reported that the Covid-19/Corona Virus has already had a serious impact on production...
Drury Bynum
VIDEO: WHAT IS HERO MARKETING + WHO ARE THE REAL BRAND HEROES?
It's difficult to reach people authentically without an emotional connection. How can brands create this connection? Make them the hero.
Jamie Campbell
A CLEAR VISION FOR VIDEO IN 2020
Let's get right to it, because the year has begun dammit and we've got zero time to waste! If the numbers mean anything, video is by far...
Drury Bynum
THE SECOND RULE OF (BRAND) STORYTELLING
Learn the second rule of brand storytelling and unlock the stuff that generates brand loyalty and love.
Jamie Campbell
WHY WE LOVE THE LONG FORM VIDEO (AND WHY YOU SHOULD TOO)
When you are sharing complex ideas and addressing challenges and needs that your audience can identify with, the long form can communicate..
Drury Bynum
THE FIRST RULE OF (BRAND) STORYTELLING
Does a story exist if there’s no one listening? At bare minimum, a story requires two people. For both parties there must be an exchange...
Drury Bynum
5 WAYS TO TURN YOUR VIDEO FOOTAGE INTO AN ECOSYSTEM OF CONTENT
We were pitching a large food client our best idea for a brand video. About 10 minutes into it, the Marketing Director interjected, “I...
Drury Bynum
COCKTAIL MANIFESTO: IS STORYTELLING DEAD?
Shine Creative puts brands in the context of human experience through video storytelling. YES. STORYTELLING. The marketing buzzword that...
Drury Bynum
HOW TO MAKE YOUR CUSTOMERS SAY, “THIS BRAND REALLY GETS ME”
Every brand is built from the belief that something can be done better. We all want to change the world, for better or for worse. For...
Jamie Campbell
SHINE TALKS AT OUTSPIRE 2018!
After eight solid years of eating, sleeping, and drinking the 'brand video/storytelling' kool-aid, we are super psyched at the...
Drury Bynum
MAKE EMOTIONAL MOTIVATIONS THE ‘NORTH STAR’ OF YOUR BRANDED CONTENT
As a challenge to advertising that puts products before people, brands are abandoning the coercive, interruptive format in favor of...
Drury Bynum
HOW BEHAVIOR UNLOCKS THE POWER OF VIDEO
This evidence of your ability to effect change in the world inspires the viewer to follow your behavior and transform their own lives. When
Drury Bynum
CAN WE KILL THE TALKING HEAD ALREADY? (OR: How a chance collab ignited a new style of brand video)
Switchblade Lemonade writes killer bios for entrepreneurs. We recently collaborated on a project and it changed the way we make films....
Drury Bynum
CASE STUDY: WHISKEY BRAND PUTS NEW TWIST ON INFLUENCER MARKETING
Q. How do we spice up an 'Influencer' campaign? A. When launching something bold and new, buy-in from the first responders of your brand...
Drury Bynum
TURNING SMALL STORIES INTO BIG ADVENTURES
Live Baltimore Case Study: How We Transformed Negative Perceptions By Finding Emotional Value In Unexpected Stories. Q: How do you tell...
Jamie Campbell
CASE STUDY: R. HOUSE CHEF STORIES BRING BIG HITS
This is the story of a 'reluctant client'—a video non-believer and a transformation story of the best kind for us.
Drury Bynum
THE HERO'S JOURNEY; A ROADMAP FOR STORYTELLING (VIDEO)
The Hero's journey is a roadmap for the viewer to enter and become a participant in the story. This is why this approach is so good for
Jamie Campbell
VIDEO CONTENT BY COMMITTEE
Our day went from zero to shitshow in 1 minute. We needed some additional shots to accompany the interview of an exec for a very...
Jamie Campbell
WE MADE A VIDEO. NOW WHAT?
When it comes to video, one is the loneliest number. As we were wrapping up the final details on our video project, our client remarked,...
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