This is the story of a 'reluctant client'—a video non-believer and a transformation story of the best kind for us.
Our journey as filmmakers and video production entrepreneurs continues to bring us an interesting set of challenges for every new project. Sometimes, the challenge begins at the beginning--or before the beginning in this case. At the onset, the client had serious reluctance about the effectiveness of brand video. It was hard for him to imagine creating emotion, connection and genuine feeling in less than 30 seconds. Also, without a space to shoot or their chefs yet lined up, the challenge got even harder. Luckily, he had a team behind him who pushed for video and in the end, we were all happy.
Watch the video and see how we overcame a series of obstacles and creatively gave the client something original and fresh.