Jamie CampbellApr 10, 2020COVID19: HOW WE RESPOND MEANS EVERYTHINGWe all need leaders in the community to stand up and provide guidance and comfort as we navigate these waters together.
Jamie CampbellMar 20, 2020COVID19: WHAT NOW? THE NEW NORMAL IS ANYTHING BUT...Shine Creative discusses video production and the new norm of working in a post-Covid19 world.
Jamie CampbellMar 13, 2020COVID 19: PRODUCTION AMID CRISIS— A MESSAGE FROM DRU + JAMIEThis morning the digital media insider Digiday reported that the Covid-19/Corona Virus has already had a serious impact on production...
Drury BynumFeb 20, 2020VIDEO: WHAT IS HERO MARKETING + WHO ARE THE REAL BRAND HEROES?It's difficult to reach people authentically without an emotional connection. How can brands create this connection? Make them the hero.
Jamie CampbellJan 7, 2020A CLEAR VISION FOR VIDEO IN 2020Let's get right to it, because the year has begun dammit and we've got zero time to waste! If the numbers mean anything, video is by far...
Jamie CampbellNov 14, 2019WHY WE LOVE THE LONG FORM VIDEO (AND WHY YOU SHOULD TOO)When you are sharing complex ideas and addressing challenges and needs that your audience can identify with, the long form can communicate..
Drury BynumNov 8, 2019THE FIRST RULE OF (BRAND) STORYTELLINGDoes a story exist if there’s no one listening? At bare minimum, a story requires two people. For both parties there must be an exchange...
Drury BynumOct 31, 20195 WAYS TO TURN YOUR VIDEO FOOTAGE INTO AN ECOSYSTEM OF CONTENTWe were pitching a large food client our best idea for a brand video. About 10 minutes into it, the Marketing Director interjected, “I...
Drury BynumOct 23, 2019COCKTAIL MANIFESTO: IS STORYTELLING DEAD?Shine Creative puts brands in the context of human experience through video storytelling. YES. STORYTELLING. The marketing buzzword that...
Jamie CampbellJun 15, 2018OPEN CASTING CALL!Do you like to eat and hang out with friends? We are currently casting for commercial lifestyle videos about food! Must be available all...
Drury BynumOct 30, 2017CAN WE KILL THE TALKING HEAD ALREADY? (OR: How a chance collab ignited a new style of brand video)Switchblade Lemonade writes killer bios for entrepreneurs. We recently collaborated on a project and it changed the way we make films....
Drury BynumFeb 15, 2017THE HERO'S JOURNEY; A ROADMAP FOR STORYTELLING (VIDEO)The Hero's journey is a roadmap for the viewer to enter and become a participant in the story. This is why this approach is so good for
Drury BynumFeb 6, 2017HAS YOUR BRAND VIDEO LOST ITS PLOT?Think of plot as a verb, as in, to draw a plan or map. You are simply defining the beginning, middle and end of your film and drawing a line