Jamie Campbell
AWARD ALERT! SHINE TAKES HOME A SILVER!
We're stoked! Last night we won our first Addy award for the video work we did with Live Baltimore. This series, Way to Stay, is...
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CURIOUS & PRESENT
SHINE CREATIVE MUSINGS ON STORY, EMOTION + WHY IT ALL MATTERS IN VIDEO
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Drury Bynum
- Mar 8, 2018
MAKE EMOTIONAL MOTIVATIONS THE ‘NORTH STAR’ OF YOUR BRANDED CONTENT
As a challenge to advertising that puts products before people, brands are abandoning the coercive, interruptive format in favor of...
Drury Bynum
- Oct 30, 2017
CAN WE KILL THE TALKING HEAD ALREADY? (OR: How a chance collab ignited a new style of brand video)
Switchblade Lemonade writes killer bios for entrepreneurs. We recently collaborated on a project and it changed the way we make films....
Drury Bynum
- Oct 3, 2017
CASE STUDY: WHISKEY BRAND PUTS NEW TWIST ON INFLUENCER MARKETING
Q. How do we spice up an 'Influencer' campaign? A. When launching something bold and new, buy-in from the first responders of your brand...
Drury Bynum
- Sep 28, 2017
TURNING SMALL STORIES INTO BIG ADVENTURES
Live Baltimore Case Study: How We Transformed Negative Perceptions By Finding Emotional Value In Unexpected Stories. Q: How do you tell...
Jamie Campbell
- Sep 20, 2017
CASE STUDY: JACK DANIEL'S SINGLE BARREL CAMPAIGN BRAND LIFT
This project landed squarely in our wheelhouse; cocktails, delicious food and entertaining in style. We were excited when Jack Daniel's...
Jamie Campbell
- Sep 13, 2017
CASE STUDY: R. HOUSE CHEF STORIES BRING BIG HITS
This is the story of a 'reluctant client'—a video non-believer and a transformation story of the best kind for us. Our journey as...
Drury Bynum
- Feb 15, 2017
THE HERO'S JOURNEY; A ROADMAP FOR STORYTELLING (VIDEO)
The Hero's journey is a roadmap for the viewer to enter and become a participant in the story. This is why this approach is so good for
Drury Bynum
- Feb 6, 2017
HAS YOUR BRAND VIDEO LOST ITS PLOT?
Think of plot as a verb, as in, to draw a plan or map. You are simply defining the beginning, middle and end of your film and drawing a line
Jamie Campbell
- Jan 24, 2017
VIDEO CONTENT BY COMMITTEE
Our day went from zero to shitshow in 1 minute. We needed some additional shots to accompany the interview of an exec for a very...
Jamie Campbell
- Jan 21, 2017
WE MADE A VIDEO. NOW WHAT?
When it comes to video, one is the loneliest number. As we were wrapping up the final details on our video project, our client remarked,...
Jamie Campbell
- Jan 13, 2017
YOUR STORIES ARE YOUR CURRENCY
“You can’t sell something until you’ve entered someone’s mind.”- Beth Comstock, CMO of GE. We were shooting an interview of a C-Suite...
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