Jamie CampbellMar 9, 2018AWARD ALERT! SHINE TAKES HOME A SILVER!We're stoked! Last night we won our first Addy award for the video work we did with Live Baltimore. This series, Way to Stay, is...
Drury BynumMar 8, 2018MAKE EMOTIONAL MOTIVATIONS THE ‘NORTH STAR’ OF YOUR BRANDED CONTENTAs a challenge to advertising that puts products before people, brands are abandoning the coercive, interruptive format in favor of...
Drury BynumOct 30, 2017CAN WE KILL THE TALKING HEAD ALREADY? (OR: How a chance collab ignited a new style of brand video)Switchblade Lemonade writes killer bios for entrepreneurs. We recently collaborated on a project and it changed the way we make films....
Drury BynumOct 3, 2017CASE STUDY: WHISKEY BRAND PUTS NEW TWIST ON INFLUENCER MARKETINGQ. How do we spice up an 'Influencer' campaign? A. When launching something bold and new, buy-in from the first responders of your brand...