COCKTAIL MANIFESTO: IS STORYTELLING DEAD?
Shine Creative puts brands in the context of human experience through video storytelling. YES. STORYTELLING. The marketing buzzword that...
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CURIOUS & PRESENT
SHINE CREATIVE MUSINGS ON STORY, EMOTION + WHY IT ALL MATTERS IN VIDEO
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Drury Bynum
- Mar 8, 2018
MAKE EMOTIONAL MOTIVATIONS THE ‘NORTH STAR’ OF YOUR BRANDED CONTENT
As a challenge to advertising that puts products before people, brands are abandoning the coercive, interruptive format in favor of...
Drury Bynum
- Jan 29, 2018
HOW BEHAVIOR UNLOCKS THE POWER OF VIDEO
This evidence of your ability to effect change in the world inspires the viewer to follow your behavior and transform their own lives. When
Jamie Campbell
- Jan 9, 2018
BREAKTHROUGH: THIS IS NOT OUR JOB.
The first two weeks of January gave us a luxurious amount of time to do a bunch of things—not just reclaim the house from Christmas decor...
Drury Bynum
- Oct 30, 2017
CAN WE KILL THE TALKING HEAD ALREADY? (OR: How a chance collab ignited a new style of brand video)
Switchblade Lemonade writes killer bios for entrepreneurs. We recently collaborated on a project and it changed the way we make films....
Drury Bynum
- Sep 28, 2017
TURNING SMALL STORIES INTO BIG ADVENTURES
Live Baltimore Case Study: How We Transformed Negative Perceptions By Finding Emotional Value In Unexpected Stories. Q: How do you tell...
Jamie Campbell
- Sep 13, 2017
CASE STUDY: R. HOUSE CHEF STORIES BRING BIG HITS
This is the story of a 'reluctant client'—a video non-believer and a transformation story of the best kind for us. Our journey as...
Drury Bynum
- Feb 15, 2017
THE HERO'S JOURNEY; A ROADMAP FOR STORYTELLING (VIDEO)
The Hero's journey is a roadmap for the viewer to enter and become a participant in the story. This is why this approach is so good for
Drury Bynum
- Feb 6, 2017
HAS YOUR BRAND VIDEO LOST ITS PLOT?
Think of plot as a verb, as in, to draw a plan or map. You are simply defining the beginning, middle and end of your film and drawing a line
Jamie Campbell
- Jan 24, 2017
VIDEO CONTENT BY COMMITTEE
Our day went from zero to shitshow in 1 minute. We needed some additional shots to accompany the interview of an exec for a very...
Jamie Campbell
- Jan 21, 2017
WE MADE A VIDEO. NOW WHAT?
When it comes to video, one is the loneliest number. As we were wrapping up the final details on our video project, our client remarked,...
Jamie Campbell
- Jan 13, 2017
YOUR STORIES ARE YOUR CURRENCY
“You can’t sell something until you’ve entered someone’s mind.”- Beth Comstock, CMO of GE. We were shooting an interview of a C-Suite...
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