SHINE CREATIVE

Shine Creative puts brands in the context of human experience through video storytelling. YES. STORYTELLING. The marketing buzzword that...

As a challenge to advertising that puts products before people, brands are abandoning the coercive, interruptive format in favor of...

This evidence of your ability to effect change in the world inspires the viewer to follow your behavior and transform their own lives. When

The first two weeks of January gave us a luxurious amount of time to do a bunch of things—not just reclaim the house from Christmas decor...

Switchblade Lemonade writes killer bios for entrepreneurs. We recently collaborated on a project and it changed the way we make films....

Live Baltimore Case Study: How We Transformed Negative Perceptions By Finding Emotional Value In Unexpected Stories. Q: How do you tell...

This is the story of a 'reluctant client'—a video non-believer and a transformation story of the best kind for us.

The Hero's journey is a roadmap for the viewer to enter and become a participant in the story. This is why this approach is so good for

Think of plot as a verb, as in, to draw a plan or map. You are simply defining the beginning, middle and end of your film and drawing a line

Our day went from zero to shitshow in 1 minute. We needed some additional shots to accompany the interview of an exec for a very...

When it comes to video, one is the loneliest number. As we were wrapping up the final details on our video project, our client remarked,...

“You can’t sell something until you’ve entered someone’s mind.”- Beth Comstock, CMO of GE. We were shooting an interview of a C-Suite...