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THE CONTENT ECOSYSTEM
(AND WHY YOU NEED ONE)
We hear it a lot from our clients—most days are spent staring at a marketing calendar full of blank spaces that will need fresh, relevant, content to push out and wondering what the heck that will be or where the f*%K it will come from (no stress AT ALL, right?). We developed The Ecosystem Method based on these demands and frustrations of our clients to not only create efficiencies in production, but to create a highly shareable library of content necessary to tell the many parts of your brand story.
Here's what it is and how we do it.
WHAT'S A CONTENT ECO SYSTEM?
Our promise is to connect brands and humans through emotionally-driven video content that reflects the unique value you bring to the market. By creating video ecosystems that live across your social marketing platforms, you get a collection of powerful, moving messages that flow from the same source but serve different purposes. This lets you maximize your video assets and outreach by connecting with your audience everywhere they are.
The steps below are how we get there.
First, we help brands identify stories, ideas, inner super heroes, unfair advantages + meaningful messages that help us build an ecosystem.
Next we build a Content Ecosystem that is the architecture of your marketing needs and visual assets.
Then we make all the visual assets needed to tell the story: long & short form video, instagram stories, slider stories, instagram and facebook ads, photography, BTS videos etc...
You will be armed with a delivery strategy and have deeper, meaningful, engaging content to use across your network of multi social + media platforms.
THIS WHAT CLIENTS HAVE TO SAY...
We work with brands and agencies who want to connect with audiences seeking an uncommon, curated life.
Thibault Manekin, Seawall Development/R. House
'The essence of both R. House & each one of the chefs was trying to get out there was so clearly articulated in these videos that it completely went viral.'
Annie Milli, Executive Director,
'I take who I hire very very seriously, but I always feel confident working with Shine because I know that, in the end, we have the same high standards for work...'
Laura Bednash, CMO,
'We're getting lots of traction on social, our board is happy, this campaign was a winner!'
The Ecosystem Method is just one of the ways we help our clients create engaging and useful video content. If you'd like to know more about how we can help you and your brand, marketing team or business create stories and content that not only moves the needle but also the hearts and minds of your audience, contact us below.