• Drury Bynum

THREE POWERFUL STRATEGIES FOR ENGAGING CONTENT (VIDEO)

Updated: Nov 18, 2019


THIS IS HOW WE DO IT.

As a challenge to advertising that puts products before people, brands are engaging consumers with content that doubles down on brand values in the pursuit of authenticity.

Video storytelling is the most effective way to win the affection of your customer because it puts your brand in the context of human experience like no other medium.

At Shine, we have uncovered three storytelling devices that can take your branded video to the next level. Independently, they can refine your storytelling and give your content an emotional edge. Together, they are a silver bullet for turning prospects into loyal followers.

SUMMARY

  1. Your product solves a problem, but by looking deeper you can identify needs that are shared by most people. Appealing to the Emotional Motivations of your viewer makes strong and lasting connections.

  2. You must Show Behavior. Behavior shows our character through our actions, providing an experience for your viewer that reflects the values of your brand and projects the attitude with which you create change in the world.

  3. You must Let Your Customer be the Hero. Your customer’s story is more relevant than any kind of advertising because of one thing: authenticity.


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