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SHINE CREATIVE MUSINGS ON STORY, EMOTION + WHY IT ALL MATTERS IN VIDEO

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WHY WE LOVE THE LONG FORM VIDEO (AND WHY YOU SHOULD TOO)

Nov 8, 2019

THE FIRST RULE OF (BRAND) STORYTELLING

Does a story exist if there’s no one listening? At bare minimum, a story requires two people. For both parties there must be an exchange of value that makes it work. For the storyteller, an engaged listener validates the story with their attention. For the listener, their attention is rewarded with a great story. This is the first rule of storytelling: 1. You must grab the audience’s attention. It seems like a basic no-brainer, but if you don’t follow this first rule, you’ll

5 WAYS TO TURN YOUR VIDEO FOOTAGE INTO AN ECOSYSTEM OF CONTENT

Oct 31, 2019

5 WAYS TO TURN YOUR VIDEO FOOTAGE INTO AN ECOSYSTEM OF CONTENT

We were pitching a large food client our best idea for a brand video. About 10 minutes into it, the Marketing Director interjected, “I don’t need a video, I need an ecosystem.” A moment of silence fell as I scrambled for a reply. She stared out the window, imagining a world of content circling in front of her mind’s eye like a model of the cosmos in motion. We left that meeting feeling deflated, knowing we had lost the pitch because we hadn't understood the client's needs. Sh

COCKTAIL MANIFESTO: IS STORYTELLING DEAD?

Oct 23, 2019

COCKTAIL MANIFESTO: IS STORYTELLING DEAD?

Shine Creative puts brands in the context of human experience through video storytelling. YES. STORYTELLING. The marketing buzzword that has worn out its welcome like an extended stay from your in-laws—sucking up the oxygen long after there’s nothing to talk about. 'Storytelling' popped up a few years ago as an old but new way to fire up your marketing communications using ancient human wisdom that had been handed down for millennia. Storytelling brought cultures together and

SHINE TALKS AT OUTSPIRE 2018!

Aug 7, 2018

SHINE TALKS AT OUTSPIRE 2018!

After eight solid years of eating, sleeping, and drinking the 'brand video/storytelling' kool-aid, we are super psyched at the opportunity to share our thoughts and experience with it all. Next week, on August 15, OUTSPIRE 2018 launches a full day of talks and networking centering around branding best practices at the personal and business level. In the words of the OUTSPIRE team (lead by event and wedding planner/designer extraordinaire Stephanie Bradshaw) 'What sets this ex