Jamie CampbellNov 14, 2019WHY WE LOVE THE LONG FORM VIDEO (AND WHY YOU SHOULD TOO)When you are sharing complex ideas and addressing challenges and needs that your audience can identify with, the long form can communicate..
Drury BynumNov 8, 2019THE FIRST RULE OF (BRAND) STORYTELLINGDoes a story exist if there’s no one listening? At bare minimum, a story requires two people. For both parties there must be an exchange...
Drury BynumOct 31, 20195 WAYS TO TURN YOUR VIDEO FOOTAGE INTO AN ECOSYSTEM OF CONTENTWe were pitching a large food client our best idea for a brand video. About 10 minutes into it, the Marketing Director interjected, “I...
Drury BynumOct 23, 2019COCKTAIL MANIFESTO: IS STORYTELLING DEAD?Shine Creative puts brands in the context of human experience through video storytelling. YES. STORYTELLING. The marketing buzzword that...
Jamie CampbellAug 7, 2018SHINE TALKS AT OUTSPIRE 2018!After eight solid years of eating, sleeping, and drinking the 'brand video/storytelling' kool-aid, we are super psyched at the...