#brandedcontent

CURIOUS & PRESENT

Jamie Campbell

WHY WE LOVE THE LONG FORM VIDEO (AND WHY YOU SHOULD TOO)

When you are sharing complex ideas and addressing challenges and needs that your audience can identify with, the long form can communicate..

Drury Bynum

5 WAYS TO TURN YOUR VIDEO FOOTAGE INTO AN ECOSYSTEM OF CONTENT

We were pitching a large food client our best idea for a brand video. About 10 minutes into it, the Marketing Director interjected, “I...

Drury Bynum

COCKTAIL MANIFESTO: IS STORYTELLING DEAD?

Shine Creative puts brands in the context of human experience through video storytelling. YES. STORYTELLING. The marketing buzzword that...

Drury Bynum

HOW TO MAKE YOUR CUSTOMERS SAY, “THIS BRAND REALLY GETS ME”

Every brand is built from the belief that something can be done better. We all want to change the world, for better or for worse. For...

Drury Bynum

MAKE EMOTIONAL MOTIVATIONS THE ‘NORTH STAR’ OF YOUR BRANDED CONTENT

As a challenge to advertising that puts products before people, brands are abandoning the coercive, interruptive format in favor of...

Jamie Campbell

CASE STUDY: JACK DANIEL'S SINGLE BARREL CAMPAIGN BRAND LIFT

This project landed squarely in our wheelhouse; cocktails, delicious food and entertaining in style. We were excited when Jack Daniel's...