WHY WE LOVE THE LONG FORM VIDEO (AND WHY YOU SHOULD TOO)
When you are sharing complex ideas and addressing challenges and needs that your audience can identify with, the long form can communicate..
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CURIOUS & PRESENT
SHINE CREATIVE MUSINGS ON STORY, EMOTION + WHY IT ALL MATTERS IN VIDEO
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Drury Bynum
- Oct 31, 2019
5 WAYS TO TURN YOUR VIDEO FOOTAGE INTO AN ECOSYSTEM OF CONTENT
We were pitching a large food client our best idea for a brand video. About 10 minutes into it, the Marketing Director interjected, “I...
Drury Bynum
- Oct 23, 2019
COCKTAIL MANIFESTO: IS STORYTELLING DEAD?
Shine Creative puts brands in the context of human experience through video storytelling. YES. STORYTELLING. The marketing buzzword that...
Drury Bynum
- Oct 16, 2019
HOW TO MAKE YOUR CUSTOMERS SAY, “THIS BRAND REALLY GETS ME”
Every brand is built from the belief that something can be done better. We all want to change the world, for better or for worse. For...
Drury Bynum
- Mar 8, 2018
MAKE EMOTIONAL MOTIVATIONS THE ‘NORTH STAR’ OF YOUR BRANDED CONTENT
As a challenge to advertising that puts products before people, brands are abandoning the coercive, interruptive format in favor of...
Jamie Campbell
- Sep 20, 2017
CASE STUDY: JACK DANIEL'S SINGLE BARREL CAMPAIGN BRAND LIFT
This project landed squarely in our wheelhouse; cocktails, delicious food and entertaining in style. We were excited when Jack Daniel's...
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