Shine Creative puts brands in the context of human experience through video storytelling. YES. STORYTELLING. The marketing buzzword that has worn out its welcome like an extended stay from your in-laws—sucking up the oxygen long after there’s nothing to talk about. 'Storytelling' popped up a few years ago as an old but new way to fire up your marketing communications using ancient human wisdom that had been handed down for millennia. Storytelling brought cultures together and
Every brand is built from the belief that something can be done better. We all want to change the world, for better or for worse. For some companies, that passion lives in their culture and sometimes finds its way to the customers, and they go, “Oh! This brand really gets me.” For example: 'I’m Brand X and I make wireless charging solutions. I see a world where people are free to navigate their lives without the hassle of recharging their devices. My product solves a technica