THE FIRST RULE OF (BRAND) STORYTELLING
Does a story exist if there’s no one listening? At bare minimum, a story requires two people. For both parties there must be an exchange of value that makes it work. For the storyteller, an engaged listener validates the story with their attention. For the listener, their attention is rewarded with a great story. This is the first rule of storytelling: 1. You must grab the audience’s attention. It seems like a basic no-brainer, but if you don’t follow this first rule, you’ll