COCKTAIL MANIFESTO: IS STORYTELLING DEAD?
Shine Creative puts brands in the context of human experience through video storytelling. YES. STORYTELLING. The marketing buzzword that has worn out its welcome like an extended stay from your in-laws—sucking up the oxygen long after there’s nothing to talk about. 'Storytelling' popped up a few years ago as an old but new way to fire up your marketing communications using ancient human wisdom that had been handed down for millennia. Storytelling brought cultures together and