SHINE CREATIVE

We were pitching a large food client our best idea for a brand video. About 10 minutes into it, the Marketing Director interjected, “I don’t need a video, I need an ecosystem.” A moment of silence fell as I scrambled for a reply. She stared out the window, imagining a world of content circling in front of her mind’s eye like a model of the cosmos in motion. We left that meeting feeling deflated, knowing we had lost the pitch because we hadn't understood the client's needs. Sh

Switchblade Lemonade writes killer bios for entrepreneurs. We recently collaborated on a project and it changed the way we make films. Together, we killed the talking head. Switchblade Lemonade's founder Caroline Mays' own bio begins, “I’m a fugitive on the run. I come from a small town where kids fight with broken pieces of glass from their makeup cases. Sometimes you have to outrun a particular kind of destiny.” You can’t ask for a more cinematic intro. What Caroline and I