5 WAYS TO TURN YOUR VIDEO FOOTAGE INTO AN ECOSYSTEM OF CONTENT
We were pitching a large food client our best idea for a brand video. About 10 minutes into it, the Marketing Director interjected, “I don’t need a video, I need an ecosystem.” A moment of silence fell as I scrambled for a reply. She stared out the window, imagining a world of content circling in front of her mind’s eye like a model of the cosmos in motion. We left that meeting feeling deflated, knowing we had lost the pitch because we hadn't understood the client's needs. Sh