As we move into our ninth year in business and as the year comes to a close, we always like to look back at the past year and take it in a bit. What did we do that was awesome? What did we do that was not so awesome? How can we do it better next year? Which way should we steer this ship? How do we remain relevant in this ever changing landscape? I don't have all the answers yet, but I do know that the answer the last two questions still remain completely on us. Which is fine.
The first two weeks of January gave us a luxurious amount of time to do a bunch of things—not just reclaim the house from Christmas decor and detox from the overindulgence of 2017 (I mean right? We had so many feelings to eat and drink since last November!) but to look inward, examine our past, pinpoint what got us to the present and sum it all up with new goals and ideas moving forward. A few things became very clear in our clarity. 1. This is not our job. Since 2010, Dru an
You've got to start somewhere, right? We started not as a video company, but as a clothing boutique. Huh? So...due to the changing landscape of mom and pop retail (re: the recession) in 2010, we decided to shift away from an inventory based business and get back to our roots in the creative and marketing world. Video was a natural pivot for us because Shine's director Drury Bynum was already gaining traction with his work as an independent production company and he needed a p