SHINE CREATIVE

This evidence of your ability to effect change in the world inspires the viewer to follow your behavior and transform their own lives. When

Q. How do we spice up an 'Influencer' campaign? A. When launching something bold and new, buy-in from the first responders of your brand is key—these are the folks in your immediate orbit who will spread the word and bring authenticity to your foundational efforts. They're called everything from influencers to ambassadors to launch leaders, mavens or just sometimes simply 'friends and family.' They and their sphere of influence are exactly who you want in your camp when it's