CAN WE KILL THE TALKING HEAD ALREADY? (OR: How a chance collab ignited a new style of brand video)
Switchblade Lemonade writes killer bios for entrepreneurs. We recently collaborated on a project and it changed the way we make films. Together, we killed the talking head. Switchblade Lemonade's founder Caroline Mays' own bio begins, “I’m a fugitive on the run. I come from a small town where kids fight with broken pieces of glass from their makeup cases. Sometimes you have to outrun a particular kind of destiny.” You can’t ask for a more cinematic intro. What Caroline and I