A story in every glass.
We don't typically shoot events, so when Woodford Reserve asked us to capture this one in 'our style' we knew that meant 'find the story'. For this project, we needed to keep the camera movement flowing with the event, not fighting it.
We wanted it to feel like you were there, a part of it and tasting the whiskey right along with the crowd. The faces needed to tell the story as well, so getting those moments were key.
One long format 2:00 for web promotion and sales presentation