Logistically, we built crews in Austin and Chicago that allowed us to capture beautiful footage and leave a small footprint in these incredible designer homes.
This project for Kwikset began with an amazing campaign by IMRE that directly connected home design and designers to locks and door handles. When we came to the project, we brought with us our story building process and production that allowed us to craft values and story elements that went beyond boring features and benefits of product.
For each series:
Four long format videos for landing pages and social networks.
Eight short format for pre-roll
The home begins with the door.
The client showed a significant increase in sales based on stats from landing page activity and direct sales from pre-roll links.