Watching it grow.
2020 brought the most unusual outcomes for us and so many around the globe. Because we were home, we found ourselves creating videos about what we know and do daily and that's decorating and styling our home. From there we started working with our friend and influencer Hilton Carter to create content about his thing—which is plant style. Hilton's love for plants (and a lot of hard work) has garnered him over half a million fans on Instagram, three book deals and now a new licensing agreement with Target.
This collection, which is for a limited time, allowed us to make, with Hilton, the broadcast campaign videos and the long form stories which appear on the Target website. Under the thumb of Covid, we were able to plan with the agency and Hilton the four day shoot which involved still photography by Shawn Hubbard and three days of shooting with our crew. Weeks prior we turned our dining room and living room into Hilton's plant playground with elaborate set design. We managed and styled 65+ pieces of product in triplicate and coordinated with the agency to make their vision come alive.
Director: Drury Bynum
Producer/Art Director/Stylist: Jamie Campbell
DP: Dan Martinez
Long & short format for broadcast, web &
Hilton's Faux Plant long form story and the page as it appears on the Target website below.
Hilton's Light & Water long form story and the page as it appears on the Target website below.
Hilton's Propagation long form story and the page as it appears on the Target website below.