SHINE CREATIVE

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  • Jamie Campbell

WHAT NOW? THE NEW NORMAL IS ANYTHING BUT...

Updated: Mar 23

Many have asked what and how we are doing at Shine in terms of business—as of today. Well, there's not much business because all scheduled shoots as of the Coronavirus outbreak have been cancelled until further notice.


What can we still do though? A lot actually.


The benefit of a husband and wife team at Shine HQ is that you still have, intact, and working/social distancing together—a healthy Producer (Jamie) and a healthy Director (Drury).


Dru + Jamie have worked together creatively for 15+ years. We got this.

Together, we are still fully capable of ideation, writing, scripting, directing, shooting (at our studio) and editing. All safe and virus-free. Here are a few options that might be useful for you to continue communicating with your audience through video:


1. We can take your existing footage and re-edit it to make something new. We can add new text, change the storyline, change the promotion. So many possibilities!


2. We can shoot new videos in our studio—just send us your product and we can ideate together by zoom and then style, shoot and edit new video in our unique 'home' studio environment. (take a look at our studio on Peerspace)


3. We can make 'hybrid content' with a combination of your existing footage and sourced stock video. We can also combine those elements with new video we shoot in-house.


Is it still possible to create new video content at Shine today? Absolutely.


We've actually been here before. It's important for us to stay calm and focused and to learn from our past. What we've learned is that surviving times of crisis usually call for these ten actionable qualities:


1. Movement

2. Innovation

3. Ideation

4. Pivoting

5. Adaptation

6. Resourcefulness

7. Grit

8. Tenacity

9. Faith

10. Love


It is our hope and goal to stay the course and keep moving forward. To keep thinking about how we can best serve our customers, current and new, in the most effective and efficient way possible. Our job right now is to meet the 'new normal' head on and simply figure it out.


We can do this together!



Shine Creative is a video content studio specializing in storytelling for brands. If you'd like to work with us, please email us hello@shinecreative.tv